Split testing. When you hear the term split testing, most people assume it is referring to A/B testing. And typically you would be correct. However, technically A/B testing is a type of split testing.
Bandit testing is another type of split testing...
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Slideshows, carousels, and rotating offers. Three names for the same thing: conversion killer! A lot of homepages have carousels. Marketers and clients of designers love them because carousels look cool. They let you get a lot more information on...
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No Textbook required. Not even a Dictionary.
Here at Torspark, we are firm believers in asking lots of questions. With that in mind, here are the most common questions about A/B testing.
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