I get a lot of questions about the differences between mobile-friendly vs mobile-optimization vs responsive design for websites. These questions include:
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Is your website designed to be mobile-friendly? If it’s not, you have until April 21st to make some changes. Starting April 21, 2015, Google is rewarding those websites that are mobile-friendly with better search rankings.
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Many people associate conversion rate optimization (CRO) with A/B testing or other kinds of split testing. Testing is part of CRO, but it is only one facet.
Wikipedia defines conversion rate optimization as “the method of creating an experience for...
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Split testing. When you hear the term split testing, most people assume it is referring to A/B testing. And typically you would be correct. However, technically A/B testing is a type of split testing.
Bandit testing is another type of split testing...
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Slideshows, carousels, and rotating offers. Three names for the same thing: conversion killer! A lot of homepages have carousels. Marketers and clients of designers love them because carousels look cool. They let you get a lot more information on...
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